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...tively Reading 课件42张幻灯片

...tively Reading 课件42张幻灯片 540X720-185KB-PNG


...tively Reading 课件42张幻灯片

...tively Reading 课件42张幻灯片 540X720-86KB-PNG


...tively Reading 课件42张幻灯片

...tively Reading 课件42张幻灯片 540X720-261KB-PNG


...ategic Reading 3 Teacher s Manual

...ategic Reading 3 Teacher s Manual 375X282-12KB-JPG


阅读 师 乐园 Reading Magic 教学实例88招 88 Tips for Teaching ...

阅读 师 乐园 Reading Magic 教学实例88招 88 Tips for Teaching ... 737X538-104KB-JPG


...Reading Workshop 180 Days A Month By Month Guide Effective ...

...Reading Workshop 180 Days A Month By Month Guide Effective ... 390X300-24KB-JPG


le but effective label from Spain, although I keep reading the brand-n

le but effective label from Spain, although I keep reading the brand-n 240X235-27KB-JPG


Effective Reading (Upper-Intermediate 4)Macmillan Children's ...

Effective Reading (Upper-Intermediate 4)Macmillan Children's ... 570X450-145KB-JPG


效阅读技巧,在这里摆上和大家共... On the craft of effective reading,...

效阅读技巧,在这里摆上和大家共... On the craft of effective reading,... 971X690-287KB-JPG


price Effective learning resources on English language & news reading...

price Effective learning resources on English language & news reading... 320X293-44KB-JPG


ust as effective as gReader in reading your Goog

ust as effective as gReader in reading your Goog 375X500-87KB-JPG


Effective Reading (Upper-Intermediate 4)MR Mine Boy: Upper 出版社...

Effective Reading (Upper-Intermediate 4)MR Mine Boy: Upper 出版社... 700X450-36KB-JPG


Effective English 4 (Reading+Writing Paper 1 07New Syllabus)Sounds ...

Effective English 4 (Reading+Writing Paper 1 07New Syllabus)Sounds ... 347X516-51KB-JPG


...tising Reading

...tising Reading 183X230-30KB-JPG


置为:(一)

置为:(一)"有效课堂":(1)... Effective reading & writing ... 225X300-32KB-JPG




一、有效阅读率的概念有效阅读率(Effective reading rate)是一个媒体领域的概念,通常是指纸面媒体(如报纸、杂志)里面特定的文章或者广告,能够真正阅读并正确理解文章或广告内容的读者所占的比例。阅读率=阅读报刊人数/该报刊覆盖地区总人数,有效阅读率=阅读并理解报刊中特定部分的人数/该报刊覆盖地区总人数。有效阅读率是衡量报纸或期刊的系列指标之一,也是衡量报纸或期刊有没有广告发行价值的最重要指标,因为对于广告主来讲,他们最关心的还是广告被多少人真正阅读并争取理解,只有在这个基础上,才能对商品的销售形成积极的影响。 二、有效阅读率的应用有效阅读率本身是一个比较理论化的概念,对一个媒体来说,统计有效阅读率是非常困难的一件事,所以媒体本身提供的有效阅读率也只能作为广告主的参考而已,一般媒体会承诺有效阅读率可以达到30%,甚至更多,但广告主没有办法进行定量的详尽的调查,广告主一般都是通过效果比较或者不同媒体之间的价格效果比,作为选择不同媒体的依据。事实上,随着媒体广告越来越密集,一份报纸上可能携带上万条的广告,虽然没有研究依据,但是我们从人们通常的阅读习惯可以推测,在报刊载体上



选修10 Unit4 Learning effectively Reading (课件42张幻灯片)


选修10 Unit4 Learning effectively Reading (课件42张幻灯片)


选修10 Unit4 Learning effectively Reading (课件42张幻灯片)


首页〉外文书〉语言学习〉英文〉Strategic Reading 3: Teacher's Manual Strategic Reading 3: Teacher's ManualBuilding Effective Reading Skills作者


原则理念活动式评量测验式评量结语Chapter 6 阅读「教」「学」问与答Chapter 7 阅读特快车─出发References参考文献 阅读"师"乐园 Reading Magic -教学实例88招 88 Tips for Teaching Readi


Around the Reading Workshop in 180 Days: A Month-By-Month Guide to Effective Instruction (平装) Frank Serafini, Suzette Serafini


上传于2009年11月25日条评论/ 21 访问人次此文档是公开的Allegro - oranges A simple but effective label from Spain, although I keep reading the brand-n


Effective Reading (Upper-Intermediate 4)Macmillan Children's Dictionary Carolyn Barraclough出版社ISBN分类价格HK$168.00货币兑换参考汇率只供参考缺货


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